DO'L – GROOMING COLLABORATION

PROJECT INFORMATION

Creative Direction - Ravinder K. Wilk
Branding, Naming, Packaging and Fragrance design

We were tasked to reposition an existing brand into a new territory: from a TV personality into the cosmetics world. Our aim was to disrupt with a unique positioning: a premium player sitting in the mass market.

Together with developing the skincare range we also collaborated on the tailoring of 2 fine fragrances. As a natural evolution of the brand, we created a day and a night scent together with EFF.

Workshop notes