CALVIN KLEIN – ETERNITY SUMMER
PROJECT INFORMATION
Design - Ravinder K. Wilk
Art direction - Ravinder K. Wilk
Print production - Pochet Paris
Photography - Rick Burda
An iconic fragrance of the 1990's, advertised in serene scenes of a family by the sea in the Hamptons, Long Island New York. This became the romantic inspiration for the brand, which instantly became a global success. Since the original fragrance, Eternity launch a new design for summer each year to celebrate the brands long success.
The task was to design the scent, flacon, packaging, communication and instore POS.
CALVIN KLEIN – ETERNITY SUMMER
The task was to design the fragrance, flacon and packaging communication.
PROJECT INFORMATION
Creative Direction - Jake McCabe
Art Direction - Ravinder K. Wilk
Print production - Pochet Paris
Photography - Rick Burda