Celebrate Ramadan with HAO, where every scent tells a story of unity. Weaving a narrative that transcends cultural boundaries, the campaign focuses on the universal emotions experienced at Ramadan; reflection, connection, and joy.

As a bond between two or more points, a line has many conceptual meanings, most stemming from the basic idea of something flexible yet unbreakable; a conductor for connection. When seeing a series of points, our minds can instinctively fill in the lines between them.

This campaign brings the lines that unite us to life. Our movement, our emotions, our shared experiences. Weaving a narrative that transcends cultural boundaries, the line is our expression of Sense of Unity.

PROJECT INFORMATION

Creative Direction - Ravinder K. Wilk
Art Direction - Ravinder K. Wilk
Design - Amy Hepton