HIND AL OUD – TAHNOUN

Hind Al Oud presents Tahnoun, a highly accomplished modern scent,
finely attuned to the most instinctive and energised of senses.

Warm blue aquatic notes welcome addictive spice, sophisticated wood
and generous freshness in this alluringly effortless and intimate fragrance.

Alive with progressive potential and magnetic positivity, Tahnoun
is reserved exclusively for the unstoppable.

PROJECT INFORMATION

Creative Direction - Ravinder K. Wilk
Art Direction - Ravinder K. Wilk
Design - Amy Hepton

The instinct. The vision. The journey.

Creative concepts and brand storytelling.

Crafting a new emotion.

Tahnoun’s modern mindset is ‘a new unstoppable’, embodying those who have a positive inner space
that allows them to be different, forward thinking, authentic, determined, instinctive and inherently ambitious.

Unstoppable feels like an instinctive, effortless journey. Always moving you forwards.
A second nature, inherent within you; weightless, energised, magnetic.

Representing the unstoppable.

Inspiration came from Monet’s 1874 painting, Impression Sunrise, which still surprises viewers with a red-orange sun
that seems to pulsate as it casts an shimmer on the water. Using only colour, Monet has made this ordinary scene
appear infused with motion.

Our research found that colour stimulates neurons in the brain at an instictive, primitive level. When levels of luminance
and colour differ across an area, the brain interprets these differences as signifying three-dimensionality, or movement.

Embedded in our vision, the red dot is the stimulus that creates our purpose and motivation,
bringing the emotion of unstoppable to life.