A high summer campaign concept to captivate the Khaltat audience both in-store and online, embodying the spirit of the season while staying true to the brand’s identity.

Designed for a Dubai activation, the campaign needed to feel refreshing and cool in the desert heat. Imagery of blue water and memories of breezy days abound. This summer, let your fragrance be more than just a scent; a gateway to seizing the day, embracing every flowing opportunity, and creating moments that linger long after the season fades…

PROJECT INFORMATION

Creative Direction - Ravinder K. Wilk
Art Direction - Ravinder K. Wilk
Design - Amy Hepton