CALVIN KLEIN – EUPHORIA
PROJECT INFORMATION
Creative Direction - Jake McCabe
Design - Ravinder K. Wilk
Art direction - Ravinder K. Wilk
Calvin Klein Euphoria speaks to the woman to provocatively be part of an exciting world filled with pleasure, surprise and temptation.
Looking beautiful and Stylish is pivotal in brand communication for Prestige brands. Designing for this sector requires a passion for detail, maintaining integrity and sophistication. Special, Beautiful tactile objects are expected
CALVIN KLEIN – EUPHORIA Gift with Purchase
Commercial Advertisements - Gift with Purchase
CALVIN KLEIN – EUPHORIA GIFT PACKAGING
PROJECT INFORMATION
Bottle Design - Baron & Baron
Creative Art direction - Jake McCabe
Ad Design & Global Guardian for Design - Ravinder K. Wilk
The task was to design new gift packaging for various global luxury markets.
CALVIN KLEIN – EUPHORIA CRYSTALLINE EDITIONS
PROJECT INFORMATION
Bottle Design - Baron & Baron
Creative Art direction - Jake McCabe
Packaging Product / Gift Design - Ravinder K. Wilk
A new summer limited editions - Euphoria Crystalline Limited Edition
The task was to position the new summer fragrance edition into the market, introduce new product mix into the CK family of packaging, communication and POS.
CALVIN KLEIN – EUPHORIA SPRING TEMPTATION
PROJECT INFORMATION
Bottle Design - Baron & Baron
Creative Art direction - Jake McCabe
Ad Design & Global Guardian for Design - Ravinder K. Wilk
