SUPERDRUG – B.
WHAM a creative and branding agency asked me to create a new skincare and make-up brand for UK high street retailer Superdrug, to attract new customers looking for affordable premium products.
Together with WHAM we created B. It’s a distinct brand in the category, and it proved that premium quality isn’t necessarily synonymous with a high price point or complex product messaging.
We positioned the B. brand, created the identity and bespoke brand typeface, directed brand photography, and produced packaging designs for the award-winning new range of beauty and skincare products.
PROJECT INFORMATION
Art direction - Ravinder K. Wilk
Design - Ravinder K. Wilk
Digital and Naming brand concepts
